Zig When They Zag

Welcome to 1 Minute Marketing Monday!

Marketing is constantly changing and evolving. There are ways to market these days that didn’t even exist 10 years ago! So although learning about and testing these new methods is important, it may not always be the most successful way to actually make sales. Once everybody else is using a specific method for marketing, it’s a good idea for you to do things differently to help you stand out. Most people think this means using the latest shiny method or tool to do so. That doesn’t have to be the case at all. Sometimes going back to old fashioned ways are just as successful, sometimes even more so!

For example, while everyone else is using Facebook Messenger to try and connect with people and put out offers, why don’t you go “old skool” and use the telephone to call them, or even send a letter. I’m guessing you get LOADS of emails and online sales messages (via the multiple channels there now are) and ignore the majority of them. When was the last time you received a letter in the post? I bet you opened it too. So why not give something like this a try? :)

Thanks

Richard

Ten Minute Marketing — Successfully market your small business. In just 10 minutes a day!
www.tenminutemarketing.co.uk

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