This will be the initial product

A good day today defining exactly what version 1.0 of the product will be at launch in a few days time. It became clear after a short while that there is actually a need for 2 products as follows:

1. A “Get your marketing basics right” course which will be a month long course delivered by daily emails (with download links to associated course materials) that only needs 10 minutes a day. Using this system, customers build their own simple to use marketing plan. This will cover everything from identifying their ideal customer, to planning their daily ongoing marketing activities. This will be available for a one off fee.

2. Ongoing marketing help — This will be offered to customers who complete the above as well as a wider audience. It will offer marketing help with simple “how to” courses on specific marketing topics delivered over the course of a week in daily 10 minute emails. As customers will all be going through each course at the same time, a membership group will be setup for support from both me and their peers. There’ll also be an element of accountability which includes end of week feedback. This product will be available on a monthly subscription basis but with no minimum contracts.

I’ll be in touch again in the morning to let you know what day 3 of this 7 day startup process is all about!

Thanks

Richard

Handy links:
Day 1 — AM — The Journey Starts Here
Day 1 — PM — I’ve chosen the idea — here’s what I’ll be doing
Day 2 — AM — Today I’m defining what the product will be at launch
7 Day Startup book — http://7daystartup.com/
An example of how I’ve used this process before — Can You Build a Business in 7 Days? From a Tent; Travelling Around Scotland