It’s not just about you!

Welcome to 1 Minute Marketing Monday!

When you’re dealing with a customer or a prospective customer, do you only ever think of things from your own perspective? You shouldn’t! Always try to see things from their perspective, and think about the experience THEY are receiving. Quite often we all have processes and/or systems in our businesses which is all well and good, but only if it improves your customer experience. Unfortunately, I’ve come across the exact opposite before which has actually stopped me buying something I’d already decided I was going to.

The other thing to watch out for is using industry terminology that you use every day but may mean absolutely nothing to someone who isn’t in your industry. It will make something sound confusing or too complicated and inevitably ends in them not buying.

So in summary; Always think of things from your customers perspective, and keep things simple and don’t use industry jargon.

Thanks

Richard

Ten Minute Marketing — Successfully market your small business. In just 10 minutes a day!
www.tenminutemarketing.co.uk

P.S. If you’re finding these tips useful, imagine how useful joining the Ten Minute Marketing Club would be! ;) If you want daily marketing training, that takes a maximum of just 10 minutes a day, head to the website to sign up or just reply to this email and ask to join :)