It Doesn’t Have To Be Perfect

Welcome to 1 Minute Marketing Monday!

This week I want to talk about avoiding the perfection trap and just getting your valuable content out there. Quite often we’ll put things off as we say we want things to be perfect. So we’ll say right now isn’t the right time, we don’t have the right equipment, the wording needs to be improved etc. We come up with all sorts of excuses not to get content out there.

The problem with that is that we’re not sharing our knowledge, not showing our expertise, and basically just not been seen. That’s the opposite of great marketing!

So I say we should all get things out there, even if it’s not 100% perfect. It’s far better to get your valuable message out there and be 90% happy with it, than not get that message out there at all.

My only caveat is not to use this as an excuse to put out poor content just for the sake of it. I think we’ve all sat through a 30 minute Facebook live that could have got the point across in 30 seconds! Don’t be that person :)

Thanks

Richard

Ten Minute Marketing — Successfully market your small business. In just 10 minutes a day!
www.tenminutemarketing.co.uk