Help me name it!

I can’t keep referring to this new startup as “New Co” so today I need to come up with a suitable name for the company. This name obviously has to fit with the product/s I outlined yesterday and then fulfil the following criteria.

1. Is it not taken (domain names etc)?
2. Is it simple (the shorter the better)?
3. Does it sound good (shouldn’t have to spell it out on phone)?
4. Does it fit with the idea?
5. Is it broad (It should be flexible if the product is tweaked later)?

I do have a couple of ideas already and will be looking at others today. I’m actually at an event all day today (check it out here https://www.bradburton.biz/NowWhatLive ) so will be time limited so I’d love as many suggestions from you too if you have any ideas?

I’ll let you know what I’ve decided on this evening!

Thanks

Richard

Handy links:
Day 1 — AM — The Journey Starts Here
Day 1 — PM — I’ve chosen the idea — here’s what I’ll be doing
Day 2 — AM — Today I’m defining what the product will be at launch
Day 2 — PM — This will be the initial product
7 Day Startup book — http://7daystartup.com/
An example of how I’ve used this process before — Can You Build a Business in 7 Days? From a Tent; Travelling Around Scotland